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How will the Business Insight role evolve as AI is embedded within clients? What BUSINESS INSIGHTS skills will individuals need?

AI and Digital Literacy are grabbing the headlines and will inevitably be crucial components, BUT in addition we need to keep focusing on our ability to think strategically and refine our Emotional Intelligence skills.

Is there a risk to the Business Insight role with the rise of AI?

Senior leaders see us as data providers, and as project management is automated, our role could be dramatically changed by AI.  But with the right skills we can influence how it changes!

What do we as Business Insight providers OFFER that AI doesn’t?

  • More than a deep understanding of the prescription decision moment, it’s how we share and enable teams to apply that knowledge that makes the difference. AI does not change that.
  • Succinctly communicating this information in a way that highlights the strategic imperatives will continue to be a key skill.
  • A ‘big picture’ view, providing the advice and strategic thinking that automated processes can’t, and junior team members, who are often closest to the data, may be unable too.
  • We’re well placed to extract data from LLMs to further develop our personal understanding of the market.
  • Business Insight Analysts who can;

🗂Absorb this information

📈Deepen their market understanding

🧠Critically think through implications

📍Think strategically and apply that market context to guide brand teams Are in a better position to be recognised as advisors on commercial strategy.

Our strategic thinking, combined with our deep market knowledge is an invaluable asset in supporting the brand team.

As more aspects of work become automated the ability to think strategically will be even more critical.

Human insight and emotion is still essential in Business Insights alongside any benefits AI can bring

  • Obtaining alignment and buy-in to proposed insights and recommended actions requires a human-centred approach;
  • Skills such as empathy and genuine active listening help foster a collaborative and supportive cross-functional brand team.
  • A deeper understanding of team dynamics and how to best work with the differing motivations of individual contributors can lead to more effective Insight-driven brand strategies.

Where to FOCUS When thinking about personal development think beyond AI and Digital literacy skills, continue to focus on skills linked to thinking strategically and developing your emotional intelligence.

Our Insight, combined with our ability to think critically and strategically when supporting brand teams will ensure we remain an invaluable asset.

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Interested?

If this real-world client experience resonates then get in touch with SkyBlue Healthcare Associates and see how we can help you with similar opportunities.  Email hello@skybluehealthcare.com and we’ll be in touch.